The blog

Notes from the new search.

What's changing in AI search, SEO and paid — and what we'd actually do about it. Written by the people doing the work, not a content mill.

How people are searching for SEO agencies in 2026

Search moved into the chat window. Here's how buyers actually look for an agency now — and how to structure content so you're the one they're shown.

AI Mode changed the top of the results page. Paid search didn't die — it moved. Here's where the money now works hardest.

Ranking first is no longer the finish line. Here's what actually makes an AI assistant name your brand as the answer.

A practical playbook for Hertfordshire businesses who want to be found by people three miles away, not three counties away.

Links still count. But being described accurately in trusted places is what gets you named in an AI answer.

An honest breakdown of agency pricing models, what each buys you, and how to tell when you're overpaying.

AI Overviews are absorbing informational clicks. A practical diagnosis, and the three fixes that recover the most value.

Most technical audits are 200 items long and 190 of them are noise. These are the ones that actually change outcomes.

The structural habits that make a page extractable, credible and repeatedly cited — with nothing dumbed down for humans.

Most agency pitches sound identical. These questions separate the teams that deliver from the teams that report.

Let's work together

Send us your domain and the goal — we'll come back with a snapshot and an honest read on what's realistic.

Reply within 24 hours (usually much faster)

No sales team. You'll speak to the person doing the work.

Not a fit? We'll happily point you somewhere better.