The blog
Notes from the new search.
What's changing in AI search, SEO and paid — and what we'd actually do about it. Written by the people doing the work, not a content mill.
How to Get Your Brand Mentioned in ChatGPT, Gemini & Perplexity
Want to show up inside AI search results? Here's a practical plan for becoming quotable — not just rankable.
Read the article →What Is AI SEO? A Plain Guide for St Albans Businesses
AI SEO is the work of making your brand the answer inside AI assistants. Here's what it actually means — without the jargon.
Why AI Overviews quote some brands and ignore others
Google's AI Overviews don't pick sources at random. Here's what makes a brand quotable — and how to close the gap if you're not being named.
Performance Max in 2026: where the budget actually works hardest
PMax isn't dead, but the way to make it profitable has changed. Here's how to allocate budget so the machine learns the right thing.
Generative engine optimisation: what GEO actually means for your brand
GEO isn't a buzzword — it's the discipline of making your business the answer inside AI assistants. Here's how it works without the jargon.
The technical SEO health check every St Albans business should run before Q4
A practical, no-fluff checklist to make sure your site is ready for the busiest quarter of the year — and for the way search now works.
How people are searching for SEO agencies in 2026
Search moved into the chat window. Here's how buyers actually look for an agency now — and how to structure content so you're the one they're shown.
Google Ads in the age of AI answers: what still converts
AI Mode changed the top of the results page. Paid search didn't die — it moved. Here's where the money now works hardest.
How to get your brand cited by ChatGPT, Gemini and Perplexity
Ranking first is no longer the finish line. Here's what actually makes an AI assistant name your brand as the answer.
Local SEO in St Albans: how to actually win the map pack
A practical playbook for Hertfordshire businesses who want to be found by people three miles away, not three counties away.
Digital PR is now AI SEO: why mentions beat backlinks
Links still count. But being described accurately in trusted places is what gets you named in an AI answer.
What should SEO actually cost in 2026?
An honest breakdown of agency pricing models, what each buys you, and how to tell when you're overpaying.
Your traffic dropped but rankings didn't. Here's what happened
AI Overviews are absorbing informational clicks. A practical diagnosis, and the three fixes that recover the most value.
The technical SEO checklist that still matters in 2026
Most technical audits are 200 items long and 190 of them are noise. These are the ones that actually change outcomes.
Writing content that AI wants to quote
The structural habits that make a page extractable, credible and repeatedly cited — with nothing dumbed down for humans.
Choosing an SEO agency in St Albans: 7 questions worth asking
Most agency pitches sound identical. These questions separate the teams that deliver from the teams that report.
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