Choosing an SEO agency in St Albans: 7 questions worth asking
Most agency pitches sound identical. These questions separate the teams that deliver from the teams that report.
By Go Vista AI
Hiring a search agency is a bet on judgement you can't easily assess from a deck. These are the questions we'd ask if we were sitting on your side of the table.
The list
Seven questions
Who actually does the work — and will I meet them?
Show me a campaign that underperformed. What did you change?
How do you measure visibility in AI answers, not just Google?
What happens in month one, and what by month three?
Which of my competitors are you already working with?
What do you need from us to make this work?
If we stopped tomorrow, what would we keep?
What good answers sound like
Specific, unflattering and easy to check. Any agency can produce a case study; far fewer can explain the decision that made it work, or the one that didn't.
Watch for
Three red flags
- Guaranteed rankings — nobody controls the algorithm
- A pitch team you never see again after signing
- Reporting that shows activity rather than revenue
Our answer to question one
You meet the people doing the work in week one, and they stay on your account. No pitch team, no handover, no account manager relaying messages to a team you'll never speak to.
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